{"id":14317,"date":"2023-06-10T09:57:35","date_gmt":"2023-06-10T06:57:35","guid":{"rendered":"https:\/\/www.openenglish.com.tr\/blog\/?p=14317"},"modified":"2023-06-12T13:46:14","modified_gmt":"2023-06-12T10:46:14","slug":"ingilizce-sosyal-medya-sozlugu","status":"publish","type":"post","link":"https:\/\/www.openenglish.com.tr\/blog\/ingilizce-sosyal-medya-sozlugu\/","title":{"rendered":"\u0130ngilizce Sosyal Medya S\u00f6zl\u00fc\u011f\u00fc"},"content":{"rendered":"

Sosyal medya y\u0131llar i\u00e7inde hayat\u0131m\u0131za girmi\u015f ve tek ba\u015f\u0131na bir sekt\u00f6r h\u00e2line gelmi\u015ftir. \u00c7abuk t\u00fcketilen i\u00e7erikleri ve ula\u015fmas\u0131 kolay olmas\u0131 sebebiyle g\u00fcnl\u00fck hayat\u0131m\u0131z\u0131n b\u00fcy\u00fck k\u0131sm\u0131nda sosyal medyay\u0131 kullan\u0131r\u0131z ve hatta kullanmak zorunda kal\u0131r\u0131z. <\/span><\/p>\n

Yaln\u0131z mizahi ve e\u011flence i\u00e7erikleri ile de\u011fil; anl\u0131k haber payla\u015f\u0131mlar\u0131, bilgi payla\u015f\u0131mlar\u0131 ve\u00a0 bilimdeki son geli\u015fmeler gibi bir\u00e7ok yararl\u0131 kaynaklardan dolay\u0131 da sosyal medya en \u00f6nemli ileti\u015fim organlar\u0131ndan biri h\u00e2line gelmi\u015ftir. Bu sebepler dolay\u0131s\u0131yla yaln\u0131z sosyal medya \u00fczerine \u00e7al\u0131\u015fanlar i\u00e7in de\u011fil, g\u00fcnl\u00fck hayatta sosyal medya d\u00fcnyas\u0131na h\u00e2kim olmak isteyenler i\u00e7in de terimleri \u00f6\u011frenmek \u015fart olmu\u015ftur. Biz bu yaz\u0131da A\u2019dan Z\u2019ye sosyal medya terimlerini ve bu kelimelerin anlamlar\u0131n\u0131 payla\u015faca\u011f\u0131z.\u00a0<\/span><\/p>\n

\u0130ngilizce \u00e7al\u0131\u015fmaya<\/a><\/strong><\/em> hemen ba\u015flamak i\u00e7in yan taraftaki formu doldurabilirsin.<\/p>\n

\"ingilizce<\/p>\n

\u0130ngilizce Sosyal Medya Kelimeleri ve T\u00fcrk\u00e7eleri<\/b><\/h2>\n

A\/B Testing<\/b><\/h3>\n

Split testing olarak da bilinen A\/B testi, iki g\u00f6nderi aras\u0131nda hangisinin en iyi performans verdi\u011fini g\u00f6stermek amac\u0131yla kullan\u0131lan bir testtir. A\/B testinin do\u011fru sonu\u00e7 vermesi i\u00e7in \u00e7o\u011funlukla iki versiyon aras\u0131nda g\u00f6nderinin tek \u00f6gesinin de\u011fi\u015ftirilmesiyle ger\u00e7ekle\u015fir. \u00d6rne\u011fin, iki g\u00f6rselden birinin ba\u015fl\u0131\u011f\u0131n\u0131n de\u011fi\u015ftirilmesi, farkl\u0131 bir g\u00f6rsel kullan\u0131lmas\u0131 veya CTA (call to action) c\u00fcmlesinin de\u011fi\u015ftirilir ve iki g\u00f6nderi aras\u0131ndaki farka bak\u0131l\u0131r. A\/B testi hem organik hem de reklam payla\u015f\u0131mlar\u0131nda kullan\u0131labilir.<\/span><\/p>\n

Ads Manager\u00a0<\/b><\/h3>\n

Ads Manager Facebook\u2019un \u00fcreticiler i\u00e7in olu\u015fturdu\u011fu bir programd\u0131r. Reklam kampanyalar\u0131n\u0131 olu\u015fturma, y\u00fcr\u00fctme ve analiz etme de kullan\u0131l\u0131r. Bu uygulama yaln\u0131zca Facebook ve Instagram \u00fczerinden verilen reklamlarda kullan\u0131l\u0131r.<\/span><\/p>\n

AI Chatbot<\/b><\/h3>\n

Yapay zeka sohbet robotlar\u0131 kullan\u0131c\u0131lara daha h\u0131zl\u0131 hizmet vermek amac\u0131yla kullan\u0131lan bir robottur. Anl\u0131k olarak kullan\u0131c\u0131lar\u0131n sordu\u011fu soruya cevap vermesi i\u00e7in tercih edilir. Yapay zeka sohbet robotlar\u0131 s\u0131k sorulan sorulara genel bir cevap verir ve gerekirse m\u00fc\u015fteri hizmetlerine y\u00f6nlendirme yapar. Ayn\u0131 zamanda e-ticaret sitelerinde m\u00fc\u015fteri deneyimini ki\u015fiselle\u015ftirme amac\u0131yla kullan\u0131l\u0131rlar.<\/span><\/p>\n

Algorithm<\/b><\/h3>\n

Algoritma sosyal medya d\u00fcnyas\u0131nda k\u0131saca sayfan\u0131n b\u00fcy\u00fcmesi i\u00e7in yap\u0131lmas\u0131 gerekenler olarak tan\u0131mlar. \u00d6rne\u011fin, Instagram i\u00e7in en \u00f6nemli etkile\u015fim kaydetmeler, sonras\u0131nda payla\u015f\u0131mlar, yorumlar ve son olarak be\u011fenilerdir. Dolay\u0131s\u0131yla sosyal medya algoritmas\u0131na uygun i\u00e7erikler \u00fcretmek i\u00e7in izleyicilerin kaydedebilece\u011fi payla\u015f\u0131mlarda bulunmak gerekir. Bununla birlikte hashtaglerin kullan\u0131m\u0131, post-story-reels dengesinin uyumunu yakalamak da sosyal medya algoritmas\u0131na uymak i\u00e7in olduk\u00e7a \u00f6nemlidir.<\/span><\/p>\n

Audience<\/b><\/h3>\n

Audience sosyal medyada hitap edilen toplulu\u011fu tan\u0131mlamak amac\u0131yla kullan\u0131l\u0131r. Bir sosyal medya reklam\u0131 verilece\u011finde hitap edilen toplulu\u011fu bilmek ve buna y\u00f6nelik reklam vermek olduk\u00e7a \u00f6nemlidir. \u00d6rne\u011fin hitap edilen topluluk 35-45 ya\u015f aras\u0131 ev han\u0131m\u0131 olan kad\u0131nlar, 18-25 ya\u015f aras\u0131 \u00fcniversite e\u011fitimi g\u00f6rmekte olan gen\u00e7ler olabilir.<\/span><\/p>\n

Avatar<\/b><\/h3>\n

Avatar oyunlarda da \u00e7ok s\u0131k kullan\u0131lan bir terimdir. Ki\u015fiyi veya markay\u0131 temsil eden g\u00f6rsel veya ikon olarak tan\u0131mlan\u0131r.<\/span><\/p>\n

\u0130ngilizce konu\u015fma<\/a><\/strong><\/em> yetene\u011finin geli\u015ftirmek i\u00e7in online \u0130ngilizce kursumuzu tercih edebilirsin. Hadi yan taraftaki formu doldur!<\/p>\n

\"ingilizce<\/p>\n

Bio<\/b><\/h3>\n

Bio kelimesi \u0130ngilizcede \u201cbiography\u201d kelimesinin k\u0131saltmas\u0131d\u0131r. T\u00fcrk\u00e7ede biyografi anlam\u0131na gelir. Ana profilde \u00fcst b\u00f6l\u00fcmde yer alan ki\u015finin veya markan\u0131n kendini k\u0131saca tan\u0131mlamas\u0131 i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n

Boosted Post<\/b><\/h3>\n

Boosted post reklam verilen g\u00f6nderiler i\u00e7in kullan\u0131lan bir terimdir. Yaln\u0131zca i\u00e7erik \u00fcreticilerinin ve i\u015fletme sayfalar\u0131n\u0131n eri\u015febildi\u011fi bir \u00f6zelliktir. Sayfan\u0131n reklam\u0131n\u0131 yapmak ve g\u00f6nderinin daha fazla etkile\u015fim almas\u0131n\u0131 sa\u011flamak i\u00e7in boosted post butonu kullan\u0131l\u0131r ve di\u011fer kullan\u0131c\u0131lara bu i\u00e7erik reklam olarak g\u00f6sterilir.<\/span><\/p>\n

Blog<\/b><\/h3>\n

Blog internet d\u00fcnyas\u0131nda bir ki\u015finin veya markan\u0131n bilgi ama\u00e7l\u0131 kulland\u0131\u011f\u0131 bir sitedir. \u00d6rne\u011fin, bu yaz\u0131 Open English\u2019in blog sayfas\u0131nda \u0130ngilizce ile ilgili bilgi vermek amac\u0131yla kurulan sitede yay\u0131mlanmaktad\u0131r. Blog sayfalar\u0131 ge\u00e7mi\u015fte yaln\u0131zca web sitesi olarak kullan\u0131l\u0131yordu ancak g\u00fcn\u00fcm\u00fczde Insta, YouTube ve TikTok blog sayfalar\u0131 da olduk\u00e7a pop\u00fclerdir. Bu blog sayfalar\u0131 web sitelerine k\u0131yasla g\u00f6rsel a\u011f\u0131rl\u0131kl\u0131 payla\u015f\u0131mlarda bulunur.<\/span><\/p>\n

Clickbait<\/b><\/h3>\n

Bu terim kullan\u0131c\u0131ya as\u0131l bilgiden uzak bir \u015fekilde tamamen ilgi \u00e7ekmek amac\u0131yla at\u0131lan ba\u015fl\u0131klar i\u00e7in kullan\u0131l\u0131r. Clickbait T\u00fcrk\u00e7eye \u201ct\u0131klama tuza\u011f\u0131\u201d olarak \u00e7evirilir. Bu terimin amac\u0131 kullan\u0131c\u0131ya bilgi vermekten ziyade i\u00e7eri\u011fe t\u0131klamas\u0131n\u0131 sa\u011flamakt\u0131r. G\u00fcn\u00fcm\u00fczde haber sitelerinde bu terimin bir\u00e7ok \u00f6rne\u011fine rastlar\u0131z. \u00d6rne\u011fin, \u201cBa\u015fkanl\u0131k a\u00e7\u0131klama yapt\u0131! \u015eu illere m\u00fcjdeledi\u2026!\u201d \u015feklinde at\u0131lan ba\u015fl\u0131\u011f\u0131n i\u00e7eri\u011fi h\u00e2li haz\u0131rda yap\u0131lan bir yol \u00e7al\u0131\u015fmas\u0131ndan bahsediyor olabilir. Sosyal medyada d\u00fczenli olarak clickbait kullan\u0131lan sayfalar tespit edilir ve spam olarak alg\u0131lanarak sayfaya ceza niteli\u011finde eri\u015fim engeli getirilir.<\/span><\/p>\n

Cost per Click (CPC)<\/b><\/h3>\n

Cost per Click terimi T\u0131klama ba\u015f\u0131na \u00fccret anlam\u0131na gelir. Bu terim verilen reklamlara kar\u015f\u0131l\u0131k olarak ne kadar \u00fccret \u00f6denece\u011fini g\u00f6sterir. Sosyal medya reklamlar\u0131nda t\u0131klama ba\u015f\u0131na \u00fccret kesilir.<\/span><\/p>\n

Direct Message (DM)<\/b><\/h3>\n

Bu terim direkt mesaj olarak \u00e7evirilir. G\u00fcn\u00fcm\u00fczde k\u00fc\u00e7\u00fck i\u015fletmeler taraf\u0131ndan \u00e7ok s\u0131k kullan\u0131lan bir c\u00fcmle olan \u201cDM\u2019den bilgi verilmi\u015ftir.\u201d ifadesi direct message teriminden gelir. Ki\u015fiye do\u011frudan at\u0131lan mesaja verilen isimdir. Bu ifadeyi \u00f6zel mesaj olarak da \u00e7evirebiliriz.<\/span><\/p>\n

Disappearing Content<\/b><\/h3>\n

Bu ifade k\u0131sa s\u00fcreli\u011fine payla\u015f\u0131lan i\u00e7erikler i\u00e7in kullan\u0131l\u0131r. Yani, bir i\u00e7erik payla\u015f\u0131ld\u0131\u011f\u0131nda bellir bir s\u00fcre sonra bu i\u00e7eri\u011fin otomatik olarak silinmesi \u201cdisappearing content\u201d olarak tan\u0131mlan\u0131r. Bu ifade \u201ckaybolan i\u00e7erik\u201d olarak \u00e7evrilir. \u00d6rne\u011fin hik\u00e2ye i\u00e7erikleri bu terime bir \u00f6rnektir.<\/span><\/p>\n

Engagement Rate<\/b><\/h3>\n

Engagement rate T\u00fcrk\u00e7ede etkile\u015fim oran\u0131 anlam\u0131na gelir. G\u00f6nderiyle etkile\u015fime ge\u00e7en ki\u015fi say\u0131s\u0131\/ g\u00f6nderiyi g\u00f6ren ki\u015fi say\u0131s\u0131) x 100 olarak hesaplan\u0131r. Be\u011feni, yorum, payla\u015fma ve kaydetme g\u00f6nderinin etkile\u015fim oran\u0131n\u0131 belirler.<\/span><\/p>\n

\u0130ngilizce dil kursumuz<\/a> <\/strong><\/em>i\u00e7in yan taraftaki formu doldurabilirsin.<\/p>\n

\"ingilizce<\/p>\n

Follower<\/b><\/h4>\n

Follower sayfay\u0131 takip eden ki\u015filere verilen isimdir. Bir ki\u015fi veya markan\u0131n payla\u015ft\u0131\u011f\u0131 i\u00e7erikleri g\u00f6rmek \u00fczere abone olan ki\u015filere takip\u00e7i denir.<\/span><\/p>\n

Feed<\/b><\/h4>\n

K\u0131saca anasayfa veya ke\u015ffet olarak tan\u0131mlanan sayfaya verilen isimdir. Kullan\u0131c\u0131lar\u0131n takip etti\u011fi sosyal medya platformlar\u0131nda ak\u0131\u015fta g\u00f6r\u00fcnen sayfad\u0131r.<\/span><\/p>\n

Hashtag<\/b><\/h4>\n

Hashtag sosyal medyada \u00e7ok s\u0131k kullan\u0131lan ve sayfalar\u0131n i\u00e7eri\u011fin hangi konu ile ilgili oldu\u011funu anlatmak amac\u0131yla kullan\u0131l\u0131r. T\u00fcrk\u00e7ede etiket anlam\u0131na gelir. \u201c#\u201d sembol\u00fc ile kullan\u0131l\u0131r. \u00d6rnek: #evdeningilizceogrenmek #openenglish<\/span><\/p>\n

Influencer<\/b><\/h4>\n

Sosyal medya \u00fczerinde b\u00fcy\u00fck veya k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli hitap etti\u011fi bir topluluk olana kimseye denir. \u201cInfluence etmek\u201d bir \u00fcr\u00fcn\u00fcn veya hizmetin tan\u0131t\u0131m\u0131n\u0131 pop\u00fcler olan kimsenin deneyimlerini payla\u015fmas\u0131 arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015fir.<\/span><\/p>\n

Meme<\/b><\/h4>\n

Viral foto\u011fraf, video veya metinlerin mizahi \u015fekilde internet \u00fczerinden payla\u015f\u0131lmas\u0131d\u0131r. Bu kelimenin tam olarak T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 bulunmaz, T\u00fcrk\u00e7ede de \u201cmeme\u201d olarak ifade edilir.<\/span><\/p>\n

Tag<\/b><\/h4>\n

Hashtag ile s\u0131k\u00e7a k\u0131yaslanan bir terimdir. Bu terim bir sayfay\u0131 veya ki\u015fiyi etiketlemek veya tan\u0131mlamak \u00fczere \u201c@\u201d sembol\u00fcyle kullan\u0131l\u0131r.<\/span><\/p>\n

Trending<\/b><\/h4>\n

Son d\u00f6nemlerde pop\u00fcler olan bir ak\u0131m, \u00fcr\u00fcn veya hizmetin sosyal medya \u00fczerinden pop\u00fcler olmas\u0131d\u0131r. T\u00fcrk\u00e7ede de s\u0131k s\u0131k \u00e7evrilmeden oldu\u011fu gibi kullan\u0131l\u0131r.<\/span><\/p>\n

Pay per Click (PPC)<\/b><\/h4>\n

T\u0131klama ba\u015f\u0131na al\u0131nan \u00f6demeyi ifade eder. Bir g\u00f6nderinin veya sayfan\u0131n ald\u0131\u011f\u0131 t\u0131klama say\u0131s\u0131na ba\u011fl\u0131 gelen \u00f6demeyi tan\u0131mlamak i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n

Webinar<\/b><\/h4>\n

\u0130nternet \u00fczerinden \u00e7evrimi\u00e7i olarak d\u00fczenlenen seminer veya sunumlara verilen isimdir. Web tabanl\u0131 e\u011fitimler k\u0131saca web ve seminar kelimelerinin birle\u015fimiyle \u201cwebinar\u201d olarak tan\u0131mlan\u0131r.<\/span><\/p>\n

Webinar: An online seminar or presentation conducted through a web-based platform.<\/span><\/p>\n

This list provides an overview of some common social media terms, but it’s worth noting that new terms and trends constantly emerge as social media evolves.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Sosyal medya y\u0131llar i\u00e7inde hayat\u0131m\u0131za girmi\u015f ve tek ba\u015f\u0131na bir sekt\u00f6r h\u00e2line gelmi\u015ftir. \u00c7abuk t\u00fcketilen i\u00e7erikleri ve ula\u015fmas\u0131 kolay olmas\u0131 sebebiyle g\u00fcnl\u00fck hayat\u0131m\u0131z\u0131n b\u00fcy\u00fck k\u0131sm\u0131nda sosyal medyay\u0131 kullan\u0131r\u0131z ve hatta kullanmak zorunda kal\u0131r\u0131z. Yaln\u0131z mizahi ve e\u011flence i\u00e7erikleri ile de\u011fil; anl\u0131k haber payla\u015f\u0131mlar\u0131, bilgi payla\u015f\u0131mlar\u0131 ve\u00a0 bilimdeki son geli\u015fmeler gibi bir\u00e7ok yararl\u0131 kaynaklardan dolay\u0131 da […]<\/p>\n","protected":false},"author":24,"featured_media":14318,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-2021.php","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,5],"tags":[],"class_list":["post-14317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kelime-bilgisi","category-sozluk"],"yoast_head":"\n\u0130ngilizce Sosyal Medya S\u00f6zl\u00fc\u011f\u00fc - Open English Blog<\/title>\n<meta name=\"description\" content=\"\u0130ngilizce sosyal medya kelimelerine ula\u015fmak i\u00e7in \u0130ngilizce sosyal medya s\u00f6zl\u00fc\u011f\u00fc konulu yaz\u0131m\u0131z\u0131 ziyaret edebilirsin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openenglish.com.tr\/blog\/ingilizce-sosyal-medya-sozlugu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130ngilizce Sosyal Medya S\u00f6zl\u00fc\u011f\u00fc - 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